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# Try the Know, Like, Trust Framework for Success
- URL: https://www.dojoactors.com/know-like-trust/
- Published: 2022-04-05T07:38:00.000Z
- Updated: 2025-05-10T01:53:55.000Z
- Author: Tahlia Norrish

Sales and marketing. Two cringe-inducing words for most creatives.

While it would be magic to exist in a world where simply being awesome at our craft was enough, this – in reality – is unlikely to be the case.

As a result, we do need to spend some time considering sales and marketing as it applies to our specific vocation. Fortunately, we can make this task less of a chore if we look at it through the well-worn Know, Like, Trust framework. The KLT framework can even help us uncover (and then double-down on) our unique strengths and opportunities.

👉 [Continue reading at ScreenHub](https://www.screenhub.com.au/news/article/creatives-try-the-know-like-trust-framework-for-success-1486740/?ref=dojoactors.com)

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